European kimchi sauce product draws backlash over kimono, Chinese characters on bottle

Press: KOREAJOONGANGDAILY

Publish time: 2025-11-12 16:30:00

Summary: Kimchi in a kimono? A Spanish brand’s kimchi sauce product showing a woman in Japan’s traditional dress and Chinese lettering on the label is drawing backlash in Korea for blurring the identity…

Naver news link: https://n.news.naver.com/mnews/article/640/0000079931?sid=102

Original link: https://koreajoongangdaily.joins.com/news/2025-11-12/national/socialAffairs/European-kimchi-sauce-product-draws-backlash-over-kimono-chinese-characters-on-bottle-/2442732